This leaflet is part of the the British Healthcare Trades Association Code of Practice implementation. AKA PR not only wrote and produced the leaflet but helped the BHTA develop the full package of materials needed to give the code a presence at point of sale and through other information sources such as Citizen's Advice Bureaux.
Sleep Council
The Sleep Council's Bed Buyers Guide is an invaluable guide to choosing the right bed. Tens of thousands of copies have been given out to consumers via a freephone telephone line; the web site , through retail outlets and as reader offers. It's great PR as well as great marketing