Alexander King Associates Ltd
     
 

Media Relations

Media Relations is one of our core services! We work with both business and consumer publications - from your favourite trade journal right the way through to your daily newspaper.

Business to Business

If your business sells to other businesses, then we'll make sure your company is featured regularly in publications that your customers read. New products or services, achievements, investments to improve your business - we'll give the press the stories they need whilst still getting your messages across. We'll help you build up your reputation and profile through comment, interviews, sponsorship opportunities, editorial visits etc. We'll do the same in publications read by your peer group and other stakeholders too.

Consumer

National magazines and newspapers

We have strong links with all the home interest titles and the home and shopping editors on national newspapers, too. We also have our own contact list of more than 100 freelance journalists who regularly contribute to these titles. All clients who opt for our consumer PR service benefit from the following:-

  • Monthly ring rounds to keep abreast of what the magazines are working on
  • Twice yearly visits to the magazines in person to keep them informed of our clients' products
  • Mailings of new product details and new brochures
  • Advising clients on requirements for product loans for makeovers

It's not easy getting into national press - there's a lot of competition; but we have a good record of success.

Regional newspapers and magazines

For those clients who want coverage in regional press we can:-

  • Prepare regular themed feature releases they'll want to print
  • Send details and photography of new products
  • Organise competitions or reader offers
  • Local press competition for Easipanel. These are placed to support new retail outlets
  • Home interest magazine competition for G Plan Upholstery. Guaranteed space for the cost of product - a very cost effective use of your marketing budget
  • Ensure your company comes across as a good place to work, or work with, by feeding local press with interesting stories about your progress
  • Arrange surveys or research which provide the facts and figures the media thrive on

Radio & TV

We have experience of rolling out campaigns to include radio and TV coverage. Jess and Jan are both experienced broadcasters and can represent your company if you're not comfortable in the limelight.

Alexander King Associates Ltd
High Corn Mill, Chapel Hill, Skipton, North Yorkshire, BD23 1NL

Tel: +44 (0)1756 795374  |  Fax: +44 (0)1756 798789  |  Email: info@alexanderking.co.uk
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